Negative social mood led to bear markets in stocks, social and political turmoil, and introduced controversial social issues and conflicted heroes to network TV.
The return of positive social mood in the 1980s and 1990s ushered in dynamic bull markets and the return of top-rated comedies and shows that celebrated wealth and luxury.
Fear, anger, and dread increase during periods of negative social mood and increase the popularity of crime dramas and shows about police and detectives, and vault these series into the Nielsen Top Ten.
Social mood shapes the types of movies that are produced and determines their popularity with audiences.
From the 1960s to the present, the mood of the multiple Batman and James Bond movies has been in synchrony with the mood of the stock market.
When social mood turned, major directors such as Steven Spielberg and actors Leo DiCaprio, Kate Winslet, Jennifer Aniston, Tom Hanks, and Robin Williams participated in dramatically different movies.
Consistent with socionomic theory, data show a surprising and dramatic decrease in violence over the course of human history, and also predict a decrease in future violence.
Socionomics provides an elegant explanation of both the external circumstances and psychological characteristics that caused the significant decline of violence during human history.